A publicity event is a planned event designed to attract the public's attention to the event's organisers or their cause. Publicity events are frequently utilized by advertisers, celebrities, athletes, and politicians.

Overview

Organizations sometimes seek publicity by staging newsworthy events that attract media coverage. They can be in the form of groundbreakings, world record attempts, dedications, press conferences or organised protests. By staging and managing the event, the organisation attempts to gain some control over what is reported in the media. Successful publicity events have news value, offer photo, video and sound bite opportunities, and are arranged primarily for media coverage.

It is sometimes hard for organisations to design successful publicity stunts that highlight the message instead of burying it. For example, it makes sense for a pizza company to bake the world's largest pizza but it would not make sense for the YMCA to sponsor that same event. The importance of publicity events is generating news interest and awareness for the concept, product or service being marketed. Events are effective communication tools when used well and useless time wasters when they are not.

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